Remember when social media content used to feel… human?It told stories. It sparked conversations. It built trust.
Now?
Your feed’s packed with recycled quotes, generic carousels, and captions that sound like they were written by a copy-paste robot.
And it’s not just the words. AI-generated images and videos are everywhere. Some are creative and entertaining, but many spread misinformation or feel disconnected from real experiences. The problem isn’t the technology itself. It’s how it's being misused without strategy or context.
What started as an exciting way to scale content creation has spiralled into content overload. And while some of it still gains views and followers, it's fuelling an experience that's more irritating than inspiring. Audiences are getting overwhelmed, not engaged. More people are quietly stepping back from certain platforms, unsure what content to trust, or if it’s even coming from a real person.
Scroll Instagram. Swipe through LinkedIn. Check X, Facebook, Pinterest—or any other social media platform.
Chances are you’ll see:
AI tools are pumping out content like an assembly line. But what’s missing is context, personality, and relevance. What’s missing is you.
Even the visuals are starting to blend together. AI-generated videos and images may look impressive, but they often lack real connection to your brand or audience.
With tools like Google Veo 3, Runway Gen-3, and Sora, AI video content is now sharper and more cinematic than ever. From realistic Bigfoot vlogs to animated mockumentaries, creators are flooding feeds with high-quality visuals. While many of these are entertaining, they can easily mislead viewers, especially when there’s no context or disclosure. The broader risks of AI misuse go beyond just social feeds. If you're interested in how these patterns play out across industries and society, this article on the darker side of AI offers a more in-depth look.
The result? Some creators still gain traction, especially when the content is engineered for clicks. But over time, audiences become more passive, less trusting, and harder to genuinely engage. The content might perform, but the connection weakens.
Let’s clear this up: posting more often doesn’t mean more reach.
Platforms like Facebook, LinkedIn, Instagram, X, Pinterest, and other social platforms now favour content that adds value and sparks interaction. Consistency matters, but usefulness and authenticity matter more.
If your content:
…it won’t perform. Not even if you post every day.
Algorithms are also learning to detect low-effort content. That includes not just overused captions or templated text, but AI-generated videos and images with no context. Visual spam is still spam.
What platforms reward instead:
This isn’t about rejecting AI. Used wisely, AI is powerful. It can save time, spark ideas, and help you stay consistent without losing your voice.
The best creators are using AI to:
Creators using tools like Midjourney, DALL·E, or Adobe Firefly can generate stunning carousels and branded images fast. But when those visuals are used without strategy or story, they just add to the noise.
What they’re not doing is handing over the entire process.
Letting AI run the show leads to empty content. You get posts with perfect grammar but no soul, and AI visuals with polish but no point. When you lead the strategy and use AI to support it, your message stays sharp, relevant, and uniquely yours.
If you’re looking for the best apps creators are using to script, edit, and animate their content, this roundup of top AI tools for creators breaks it all down: what they do, how they’re used, and where they work best.
If engagement is flat and your followers have disappeared, the problem may not be the algorithm. It might be the experience you’re offering.
People don’t scroll to consume checklists or generic advice. They stop for stories. They follow accounts that feel honest, even if the visuals are messy or unfiltered.
That applies to videos and graphics too. A perfectly rendered AI animation won’t beat a rough selfie video if that selfie tells a real story.
To stand out in an AI-saturated feed and keep your audience genuinely engaged, here’s what works:
✔️ Post less often, but with more purpose
✔️ Use AI to brainstorm, not to broadcast
✔️ Prioritise storytelling, opinion, or data over fluff
✔️ Make your visuals support your message, not distract from it
✔️ Bring your human voice and point of view back
That’s how you rise above the flood of AI sameness. Not by being louder, but by being real. Be the account people actually want to slow down for.
Want more insights like this? Explore our other blogs for practical tips on navigating content, tech, and strategy in the AI age.
You might also enjoy our deep dive on how AI-powered web development is transforming user interactions.