Our Proven Website and
Software Development Process

Our process ensures your custom website and software development project delivers a functional, visually engaging, performance-driven solution.

Discover

Every project starts with a real conversation to identify what your business needs are. We want to understand what’s working in your business as well as what isn’t. Is your website doing what you need? Are your systems integrated, or are you still entering data manually?

Our discovery session helps us understand your goals, challenges and opportunities. Whether you’re a local Brisbane business or a national organisation, this stage sets the foundation to help us identify what you need for your website or software development.

Deep dive

This is where we dig deeper into your business, industry, competitors, and audience.
Our custom software development process is built on research and data. We analyse user behavior, conversion flow, and performance metrics to see what’s happening behind the scenes.

The team will also audit your current systems. Maybe your CRM is solid, but your website is outdated. Maybe your processes need API integration workflows that haven’t yet been built. By identifying what to keep, what to improve, and what to rebuild, we create a clear roadmap before design begins.

Design

Your digital presence should look good and work hard. Our B2B website design team builds every page from the ground up. No templates, no shortcuts. We design with intention and create designs that incorporate easy navigation for your users, clear messaging that connects, and visuals that represent your business.

The design stage ensures that your website or platform doesn’t just look impressive; it delivers a seamless experience that converts visitors into enquiries and enquiries into customers.

Discuss

Before our developers write a single line of code, we review everything together. From user flow to integrations, this step keeps your project aligned with your business goals.

You get to see how every piece fits, where enquiries go, how automation works, and what happens once your site goes live. This is where we refine, adjust, and finalise the blueprint.

The Discuss stage ensures your website and software development process is kept on track and within budget.

Develop

Here’s where the real build begins! Our developers bring your project to life with precision and performance in mind. We code, connect your CRM, integrate APIs, optimise load times, and ensure your website functions flawlessly across every device.

At B2B Websites, we are platform-independent, which means we recommend whatever solution suits your business best, whether that’s WordPress, Webflow, or a full custom build. Our custom software development process includes both simple and complex CRM implementation steps so your systems communicate without friction. Everything is tested and refined to ensure scalability, accessibility, and long-term reliability.

Deploy

Before launch, we run security audits, functionality testing, and SEO setup. Then we go live, smoothly, strategically, and with full monitoring. Our SEO and digital specialists make sure your site is visible and performing from day one.

We also use Webflow Analyze and Optimize AI tools to monitor how users interact with your site and refine performance through data-driven updates.

Drive

Run and Maintain. We don’t disappear after delivery! Our website maintenance teams in Brisbane and globally ensure your website and software stay secure, fast, and updated. We handle hosting, backups, performance checks, and technical support.

Whether you need a quick fix, an update, or a new feature, we’re here to help your digital platform evolve as your business grows.

Versatility Across Platforms

At B2B Websites, we’re not tied to a single platform. We’re guided by what performs best for your business.

Our custom web development services in Brisbane combine technical precision with practical strategy to build scalable, integrated solutions. We also deliver full API integration workflows and CRM implementation steps that make your systems communicate seamlessly for better efficiency.
Contact b2b Websites Today
Let’s turn your idea into a high-performing website or software solution.
Book your free audit and we’ll help you discover what’s working, what’s holding you back and how to make your systems work smarter.
Book your Free Audit
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