AI Tools for Creators: The Best Apps Everyone’s Using to Script, Edit, and Animate

The age of AI has well and truly arrived—and for content creators, it’s like moving from a chisel to a laser cutter. What used to take hours now takes minutes. And it’s not just about speeding things up; it’s about creating smarter, slicker, and more compelling content.

Today, creators are building entire video campaigns, animations, and social media scripts with tools that do more than just assist—they actively co-create. Whether you’re a solo creator on TikTok, a YouTuber, or part of a brand’s content team, AI tools are becoming non-negotiable in your workflow.

And as creators adapt, social platforms are evolving too—pushing design and engagement standards higher than ever. These 2025 social media trends highlight how closely content creation and web design are now intertwined.

So what are the best AI tools out there right now? Which ones are worth the hype? And how are top creators using them to level up?

Let’s dive in.

Why Creators Are Turning to AI

Content isn’t just about storytelling anymore—it’s about telling the right story faster, with better visuals, tighter scripts, and performance that works across platforms. AI helps reduce the grunt work, leaving more space for strategy and creativity.

Here’s what AI is currently doing for creators:

• Generating scripts tailored to tone, audience, and platform.
  
  
• Automatically editing raw video footage into polished cuts.
  
  
• Creating animations, voiceovers, captions, and even thumbnails.
  
  
• Analysing performance data to recommend content tweaks.
  
  

Now let’s look at the actual tools creators are using—and whether they’re free or behind a paywall.

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1. ChatGPT + Custom GPTs (by OpenAI)

For: Scriptwriting, brainstorming, repurposing content
Pricing: Freemium (Basic GPT-3.5 is free; GPT-4 with Custom GPTs requires ChatGPT Plus subscription)

ChatGPT remains the gold standard for content scripting. Whether you’re drafting a YouTube explainer or rewriting Reels captions, it speeds things up dramatically.

Try ChatGPT to start scripting faster or explore Custom GPTs for tailored workflows.

For deeper customisation, Custom GPTs allow users to create models trained on their tone or formatting needs.

Pro Tip: Combine ChatGPT with audio transcriptions to turn voice notes into polished scripts.

2. Descript

For: Video editing, podcasts, transcriptions, voiceovers
Pricing: Freemium (Free tier available; Pro features such as Overdub and filler word removal require paid plans)

Descript lets creators edit audio and video as if they were working on a text document. Its AI features like auto-transcripts, studio-quality voice cloning, and filler word deletion make it a powerful post-production companion.

Ideal for podcasters, YouTubers, and short-form creators who want polish without the hassle.

3. Runway ML

For: Video generation, background removal, motion tracking
Pricing: Freemium (Free tier with limited credits; full features require monthly subscription)

Runway is a visual creator’s dream. With AI-powered effects, background removals, and even text-to-video generation, it helps produce cinematic content without high-end software or gear.

Its Gen-2 model is especially popular for generating dynamic video from a simple text prompt—something previously reserved for big production houses.

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4. Pictory

For: Turning text into videos
Pricing: Paid (Free trial available; paid plans required for export and advanced features)

Perfect for blog-to-video transformation, Pictory turns written content into engaging visual pieces. It’s ideal for creators who want to repurpose articles, scripts, or podcasts into scroll-stopping videos.

Its voiceovers and captions are surprisingly natural, and it’s a time-saver for brands working across multiple platforms.

5. Synthesia

For: AI avatars and professional video presentations
Pricing: Paid (Plans start with a personal use tier; enterprise features come at higher tiers)

Synthesia uses AI avatars to deliver scripts in multiple languages—no actors, no studios, just upload and go. It’s a favourite among marketers creating training modules, explainer videos, and localised content.

Influencers have also started using it to expand into new regions without filming fresh content for every market.

6. CapCut + CapCut Creative Suite

For: Short-form video editing with AI
Pricing: Freemium (Core editing features are free; some advanced features require paid upgrade)

Owned by ByteDance, CapCut is the go-to editor for TikTok and Reels creators. Its AI editing suite offers everything from auto-beat cuts to trending effects and filters.

Thanks to its free tier, it's widely accessible. However, premium features—like high-resolution exports or pro templates—may require a subscription.

7. ElevenLabs

For: AI voice generation and dubbing
Pricing: Freemium (Free voice generation with limits; paid plans for high-quality voice cloning and multilingual dubbing)

ElevenLabs creates natural-sounding voiceovers and can dub content into multiple languages while syncing lips to match.

It’s a game-changer for content creators who want to go global without re-recording their videos.

8. Canva AI (Magic Studio)

For: Thumbnails, social posts, visual design
Pricing: Freemium (Most AI features available in Pro plan; free plan offers basic design tools)

Canva’s AI-powered tools are turning non-designers into content machines. Try Canva’s Magic Studio to transform ideas into visuals with ease. With Magic Edit, Magic Write, and Text-to-Image features, you can design an entire campaign without ever opening Photoshop.

While many core features are free, Magic Studio tools like background replacement and content generation are part of the Pro tier.

What This Means for Creators in 2025

The line between creativity and automation is blurring. Creators who embrace AI tools aren’t just saving time—they’re gaining a competitive edge.

But here’s the twist: it’s not just about the tools, it’s how they’re used.

Great content still demands:

• Originality
  
  
• Relevance
  
  
• Strategy
  
  

AI just clears the runway. As part of that strategy, many creators are also looking at how discoverability works across platforms. If you want your content to perform beyond creation—especially on social media—understanding how SEO fits in can make all the difference.

Final Thoughts: Invest in Tools, But Lead with Creativity

AI tools are evolving fast. What’s cutting-edge today could be the baseline tomorrow. Creators who succeed in 2025 will be those who constantly test, adapt, and integrate these tools into their workflow—not to replace creativity, but to unlock it.
Start small. Try free plans. Scale up with what truly saves time or increases quality.
Because at the end of the day, the tools are powerful—but the creator still leads the show.

If you’re looking to build a stronger presence online, this guide to social media content strategies that leave a lasting mark offers more direction on aligning your creative output with digital goals.
For more insights, head over to our Media Hub where we publish regular updates for creators, marketers, and web professionals.

And if you’re in Australia and need help building or improving your website—we’re here to help. At b2b Websites, we bridge the gap between social media content and custom web development, helping you create experiences that not only look good—but work hard behind the scenes too.

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