Social media is changing—fast. And if your website isn’t keeping up, you could be losing potential customers before they even get to your homepage.
Think about it. People scroll through TikTok, Instagram Reels, and LinkedIn every day, consuming bite-sized, engaging content. When they finally land on your website, do they get the same seamless experience, or do they bounce because it feels outdated?
This isn’t just a theory—it’s happening right now. Australian businesses are redesigning their websites to match the fast, dynamic nature of social media. If your website still looks like it belongs in 2018, it’s time to make some changes.
So, what’s influencing website design in 2025? And how can your business stay ahead? Let’s break it down.
Social media isn’t just a marketing tool—it’s shaping how websites are built.
Let’s be honest. Nobody wants to read a wall of text anymore. Thanks to TikTok, Instagram Reels, and YouTube Shorts, people expect quick, engaging content.
Web developers and custom web design services are responding by integrating autoplay video sections on homepages, creating “snackable” content that mirrors the social media experience. Businesses using this approach keep visitors on their site longer, which improves engagement and conversion rates.
Have you ever clicked on a link from Instagram or Facebook only to land on a website that’s clunky and hard to navigate? Frustrating, right?
That’s why custom web design in Australia is now prioritising mobile-first layouts that feel as smooth as scrolling through your Instagram feed. To understand why mobile-first design is no longer optional, check out our blog on Mobile-First Design: Why Your Website Must Prioritise Mobile Users.
Social media is no longer just for discovery—it’s for shopping. Platforms like Instagram Shops and TikTok Shop let users purchase without ever leaving the app.
For websites, this means two things:
A Webflow developer in Brisbane might implement shoppable feeds, real-time product updates, or even AI-driven product recommendations that mimic the social shopping experience.
Australian consumers are more social-media-driven than ever. Here’s what that means for your website.
If someone hears about your brand, where do they go first? Your website? Nope. They check your Instagram, LinkedIn, or TikTok.
That means your website must match the aesthetic and messaging of your social media. A disconnect between the two can lead to mistrust, confusion, and lost conversions.
People expect a smooth journey from discovering your business on social media to completing a purchase or booking on your website.
This means:
When was the last time you filled out a long contact form? Exactly.
Today’s consumers prefer instant communication, whether through DMs, WhatsApp, or AI-driven chatbots. A webflow developer can integrate AI-powered chatbots directly on your website, making customer interactions feel as seamless as a quick Instagram message.
Here’s where things get really interesting.
For B2B Websites, Facebook and LinkedIn remain top referral sources. If your business operates in the B2B space, optimising your site for social proof, case studies, and testimonials is a must.
Embedding LinkedIn recommendations or showcasing client testimonials directly on your homepage builds instant credibility.
If your brand is targeting consumers, TikTok and Instagram should be your focus. But here’s the catch:
If your social media is visually engaging, your website must match that energy. Think:
Google’s algorithm is giving priority to websites that integrate social proof—like embedded Instagram feeds, customer reviews, and influencer testimonials.
A webflow expert can help businesses implement these elements in a way that boosts SEO and keeps visitors engaged.
So, how do you make sure your website is keeping up with social media trends? Here are three must-implement strategies:
If your social media is thriving, showcase it on your site. Live feeds keep content fresh, boost engagement, and show customers that your business is active.
Instead of basic product pages, why not design a social-style shopping experience? Show products in real-life settings, integrate UGC (user-generated content), and make buying as effortless as clicking on an Instagram post.
Nobody wants to fill out long registration forms anymore. Integrate Google, Facebook, and Apple login options to streamline the sign-up process and boost conversions.
The way people interact with websites has changed. They expect fast, engaging, social-media-inspired experiences—and businesses that don’t adapt will fall behind.
So, ask yourself:
✅ Does my website feel as engaging as my social media?
✅ Is my mobile experience as seamless as an Instagram scroll?
✅ Am I integrating social proof, fast-loading content, and AI-driven chat features?
If not, it’s time to work with a web developer in Australia who understands the evolving digital landscape. Whether you need a custom web design overhaul or help from Webflow developers, now is the time to get ahead.
Your customers are scrolling. Make sure your website is ready when they stop.
If you found this blog helpful, be sure to check out our other posts on website trends, digital marketing, and web design strategies tailored for Australian businesses. For a deeper dive into crafting impactful social media content, check out our blog on Strategies for Social Media Content and Leaving a Mark in the Digital World.
And if you’re ready to transform your website into a high-converting, social-media-optimised experience, our team at b2b Websites is here to help. Contact us today, and let’s create a site that engages, converts, and keeps up with the ever-changing digital world.