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Client Overview
Case Study :
Connect People to Print - TJ Printing Group
Client :
TJ Printing Group
Industry :
Technology & Media
Trades
Services Provided:
Webflow
Purposes:
Design
Information
Marketing
B2B
B2C

Challenges

  • Budget Constraints: The client, Terry, wanted to keep costs low while still creating a visually appealing and professional website that could showcase their printing capabilities.
  • Communicating Print Versatility: The website needed to clearly communicate that TJ Printing Group could print almost anything while maintaining first-class quality.
  • ‍Web Development Complexity: The site required some tricky interactions and visual effects that needed to be developed in a cost-effective way.

Solutions

  • Webflow for Design and Development: To balance cost and design quality, we used Webflow to build the website, which allowed for more efficient development of complex interactions and effects. Webflow’s flexibility enabled us to create a visually engaging site while staying within the client’s budget
  • Code Optimization: After building the site in Webflow, we exported the code and refined it in HTML to keep it lightweight and cost-efficient, ensuring that the client didn’t have to spend extra on hosting or maintenance.
  • ‍Vibrant Design: A pinkish color palette was chosen to make the website stand out and appeal to both B2B and B2C audiences. The site was designed to be clean and visually appealing while highlighting the high-quality printing services offered by TJ Printing Group.

Results

  • Cost-Effective Solution: By using Webflow for initial design and development and then exporting to raw code, we managed to keep costs down without sacrificing the quality of the website.
  • Positive Design Feedback: The vibrant design, particularly the use of the pinkish color scheme, resonated well with visitors and helped differentiate TJ Printing Group from competitors.
  • Client Satisfaction: Terry was pleased with the website's performance and design, finding it both aesthetically pleasing and effective in conveying the company’s message of high-quality and versatile printing services.